musica /TUMBALONG – Digital Strategy, Social Media & Video
by The Nest on Jul 30, 2011 • 4:02 pm No CommentsThe Nest is working on the cross-channel digital campaign for música /TUMBALONG – a live event in Sydney’s Tumbalong Park on Saturday 22 October 2011, playing host to some of the most exciting emerging international and Australian artists across the electronic music and indie spectrum.
música /TUMBALONG features a hand-picked selection of nine artists, five of which are making their debut Australian appearances – Baths (US), Bon Chat, Bon Rat (AUS), Electric Wire Hustle (NZ), Ghostpoet (UK), LUNICE (CAN), Mitzi (AUS), SBTRKT (UK), Simon Caldwell (AUS), Tiger & Woods (ITA). Featuring ten hours of music, the event will also feature roaming performers, an array of food and beverages to suit all palates, one main stage and a VIP deck.
You can follow our work with música /TUMBALONG on Facebook and Twitter, plus we’ve also commissioned a series of exclusive video pieces, to be released in the run-up to the event. In the players below, you can watch an event intro & venue walk-through with Mitzi, and a long-distance Skype interview between the Mercury Prize nominated Ghostpoet and Simon Caldwell:

